About Selina Juul
Selina Juul was born on March 7th 1980 in Moscow, Russia and moved to Denmark when she was 13 years old. She has a BA in Graphic Design from Denmark's School of Media and Journalism (former Graphic Arts Institute of Denmark). Selina has owned and operated her own business as an independent Illustrator and Graphic Designer since 2002.
The Stop Wasting Food movement
Environmental sustainability and global responsibility have always been matters close to her heart, so in 2008 Selina Juul founded the Stop Wasting Food movement Denmark (Stop Spild Af Mad). At the present, Selina weekly puts about 40 hours of voluntary work into the movement, but the fight to minimize food waste is spreading, and new exciting challenges arise all the time.
Stop Wasting Food is Denmark's largest non-profit consumer movement against food waste. Set up by consumers for consumers, Stop Wasting Food is an NGO that has constructively shaped public opinion in its drive to prevent food waste. It seeks to increase public awareness of the throwaway society by organizing campaigns, mobilizing the press and media, and encouraging discussion, debate and events of all kinds, all with the aim of decreasing the current mountains of food waste. Stop Wasting Food is empowering the consumers to take action and urges them to launch individual initiatives such as reducing their own food waste, cooking leftovers, shopping more wisely and distributing surplus food to shelters for the homeless.
See more results and achievements of Stop Wasting Food is Denmark's work here.
Strong support by leading politicians and food personalities
Several thousands of Danish consumers, politicians, MP's and MEP's as well as leading Danish food personalities support Stop Wasting Food movement - as well as Denmark's former Prime Minister Mr. Poul Nyrup Rasmussen.
UN, EU and the Government
Stop Wasting Food is mentioned in the Food and Agriculture Organization of the United Nations (FAO)'s international report on food waste "Global Food Losses and Food Waste", is a co-developer of the Joint Declaration Against Food Waste, which inspired the EU resolution against food waste and is among the signatories to the Danish Minister for the Environment's Charter Against Food Waste. Stop Wasting Food is appointed a seat in the Initiative Group Against Food Waste under the Danish Minister for the Environment.
Food waste on the agenda
Stop Wasting Food continues to put food waste on the agenda. The organisation has established itself as Denmark's leading expert on food waste and has appeared in numerous articles, radio and TV shows: 18.000+ articles in newspapers and magazines, as well as more than 100+ radio and 157 TV appearances. Among them BBC News and German TV channel ARTE. In the short time the movement has existed, the discourse regarding food waste in Denmark has changed from a rather uninformed indifference to one of heightened awareness. Among the many results, Stop Wasting Food inspired the retail chain Rema 1000 to drop quantity discounts in the chain's more than 200 Danish stores and introduced doggybags in Danish restaurants in collaboration with Unilever Food Solutions.
Selina Juul published an international award-winning Leftovers Cookbook 'Stop spild af mad - en kogebog med mere' with recipes from top celebrity chefs. The Leftovers Cookbook 'Stop spild af mad - en kogebog med mere' is a national Danish winner of Gourmand World Cookbook Awards 2011 in the category of Best Sustainable Food Book and Recipient of shared second place in Gourmand in Gourmand World Cookbook Awards 2012 in the category of Best Sustainable Food Book in the World.
Dane have reduced food waste
All the hard work is paying off: TNS Gallup survey for Stop Wasting food movement and Danish Agriculture & Food Council, 2013, shows that within the last year, every 2nd Dane has reduced his/hers food waste.
Declarations against food waste
Stop Wasting Food is one of the co-developers of the Joint Declaration Against Food Waste - an international document which is handed over to the European Parliament and the United Nations. The document lists proposals for sustainable food production and consumption, and encourages the world leaders to a commitment to a global reduction of food waste by at least 50% by 2025. It also proposes that a global reduction of food waste should be elevated to a UN Millennium Development Goal. Stop Wasting Food is extremely pleased to see, that the European Parliament has implemented numerous suggestions from the Joint Declaration Against Food Waste in the EU resolution against food waste.
Stop Wasting Food is a co-signer of the following declarations against food waste:
Joint Declaration Against Food Waste
Danish Minister for the Environment's Charter Against Food Waste
FAO's SAVE FOOD Declaration
FoodDrinkEurope's Food Wastage Declaration "Every Crumb Counts"
International partnerships and collaborations
Stop Wasting Food movement Denmark is also a Partner of FAO initiative SAVE FOOD, Partner of EU project FUSIONS and Partner of FAO/UNEP campaign Think.Eat.Save, where the UN Secretary-General Ban Ki-moon took part in a Danish press effort due to the launch of Think.Eat.Save Nordic-Baltic Ad Competition.
Partner of European Alliance against Food Waste - FUSIONS
Stop Wasting Food movement Denmark participates in a 4 year long European collaboration against food waste, FUSIONS. Among the 21 Partners involved in FUSIONS are Partners from 13 European countries: universities, institutions, NGOs, companies and Food and Agriculture Organization of the United Nations FAO. The collaboration is the first joint and transnational action against food waste in these gigantic dimensions.
The aim of FUSIONS is to create a European platform of governmental and non-governmental organizations and companies from the food chain, i.e. industry, retailers and consumer organizations. The platform aims at providing simplified data that can identify and evaluate new initiatives to reduce food waste. Furthermore, the results will be disseminated to the public, and the development of technical and policy recommendations to the entire value chain and the EU. The platform will then activate, engage and support the main stakeholders in the European food value chain in order to deliver a reduction of 50% of food waste by 2020.
Earlier, Stop Wasting Food movement Denmark signed Joint Declaration Against Food Waste along with several European organizations; The Joint Declaration Against Food Waste encourages the world leaders to a commitment to a global reduction of food waste by at least 50% before 2025. The Declaration served as inspiration for the European Parliament's EU resolution against food waste - and the FUSIONS collaboration is now putting words into action.
Joint opinion-editorials co-authored with Ministers
Selina Juul has co-authored three opinion-editorials with three Ministers:
Joint opinion-editorial on food waste with former Minister for the Environment Mrs. Karen Ellemann in national Danish newspaper Politiken
Joint opinion-editorial on food waste with former Minister for Food, Agriculture and Fisheries Mr. Henrik Høegh in national Danish newspaper Jyllands-Posten
Joint opinion-editorial on food waste with former Minister for Food, Agriculture and Fisheries Ms. Mette Gjerskov in Danish newspaper JydskeVestkysten
Charity work against food waste
On behalf of Stop Wasting Food, Selina Juul coordinates some charity work. Events include donations of edible surplus food to shelters for the homeless people. One of the bigger donations worth mentioning was the donation of 14 tons of good surplus food - 26 pallets with 38,842 cans of red kidney beans and corn - in collaboration with Bonduelle Nordic, the retail chain Rema 1000 and Stop Wasting Food movement, to three Danish Red Cross refugee centres in Denmark.
Selina Juul's articles in the press
Since 2010, Selina Juul wrote 150+ opinion-editorials and articles on food waste in Danish and international newspapers and magazines. Selina Juul is also a columnist in the second largest Danish national newspaper Politiken.
Speaker at Danish and international conferences and TEDx
Selina Juul frequently speaks about food waste at large Danish and international conferences and assemblies with Speakers and Panelists such as Dr. Vandana Shiva, MEP and European Commissioner for Climate Action Connie Hedegaard, Former Executive Director of the United Nations Environment Programme (UNEP) Klaus Töpfer, FAO Assistant Director-General, Agriculture and Consumer Protection Department Modibo Tiémoko Traoré, Author Danielle Nierenberg, Author Raj Patel, Author Carolyn Steel, German Federal Minister of Food, Agriculture and Consumer Protection Ilse Aigner and Nobel Prize Winner Mohan Munasinghe. Selina Juul spoke at:
The Copenhagen Climate Exchange 2009 during the COP15 UN Climate Change Conference
Conference "Transforming Food Waste into a Resource" in European Parliament in Brussels
Danish Minister for Food, Agriculture and Fisheries' conference "The Hidden Food Waste"
Food and Agriculture Organization of the United Nations FAO's congress SAVE FOOD in Düsseldorf
Conference "Combating Food Waste in the EU" in Brussels
The German Government's "Bonn2011 Conference: The Water Energy and Food Security Nexus - Solutions for the Green Economy" in Bonn
The German Federal Government's "3rd Bonn Conference on International Development Policy 2012" in Bonn
Finnish Government's conference in Helsinki hosted by MTT Agrifood Research Finland
International Welthungerhilfe conference in Bonn "Move! United for Sustainable Development"
Aarhus Sustainability Festival
Folkemødet Bornholm 2012 (People's Meeting Bornholm 2012)
Aalborg University conference "Big kitchen - Big Waste?"
Barilla Center for Food and Nutrition's "4th International Forum on Food and Nutrition" in Milan
Copenhagen Food Fair
Icelandic conference "A meal between..." hosted by The Nordic House in Reykjavik, Nordic Council of Ministers
Folkemødet Bornholm 2013 (People's Meeting Bornholm 2013)
20th Congress Soroptimist International of Europe in Berlin with the audience of 1.300 listeners
Norway's People's Meeting Arendalsuka hosted by Nordic Innovation, Nordic Council of Ministers
"Communicating the Obvious" conference hosted by University of Copenhagen and European Commission
FAO's SAVE FOOD partnership event and conference hosted by FAO in Rome with world's top experts on food waste
Foodexpo - largest Nordic food fair
Nordic Day in Helsinki, Finland, hosted by Nordic Council and Nordic Culture Point
Food Chain Nordic 2014 Sweden
Food and Agriculture Organization of the United Nations FAO's World Congress SAVE FOOD in Düsseldorf
Danish Agriculture & Food Council's and Danish Communication Association's conference Fødevare Agenda 2014
VIP event after the official opening of the Roskilde Agricultural Show (Roskilde Dyrskue) with Minister for the Environment Kirsten Brosbøl
Folkemødet Bornholm 2014 (People's Meeting Bornholm 2014)
The Humanitarian Water & Food Award in London with Speakers such as H.R.H. Princess Basma bint Ali of Jordan
Roskilde Festival 2014
Food Festival 2014 panel debate with Speakers such as the Minister of Defence Nicolai Wammen
Panel debate at the sustainability event hosted by the Unilever Food Solutions
International Press Centre seminar “United Against Food Waste”
Culture Night 2014 panel debate on sustainability with Professor and Philosopher Ole Thyssen hosted by the Danish national newspaper Information
Barilla Center for Food and Nutrition's Milan Protocol workshop in Milan, Italy
CPH:DOX co-presenter of movie "Just Eat It: A Food Waste Story" and panel debate on food waste with among others The Danish Food and Drink Federation (DI Fødevarer)
Talk on food waste in the Dome of Visions at Sustainable Citizen Festival Copenhagen
Danish Communication Association's conference KomDag'14 at The Confederation of Danish Industry (DI) with speakers such as CEO of The Confederation of Danish Industry (DI) Karsten Dybvad, U.S. Ambassador to the Kingdom of Denmark Rufus Gifford and The Danish Minister of Finance Bjarne Corydon
The National Council for Volunteering Denmark's Annual Meeting 2014 with speakers such as Minister for Employment Henrik Dam Kristensen
Talk on food waste at the Danish Entrepreneurship Award 2014 - with visit by Her Royal Highness Princess Marie of Denmark and 6,000+ participants
Danish Ministry of the Environment's Conference on Less Food Waste with speakers such as Minister for Food, Agriculture and Fisheries Dan Jørgensen and Minister for the Environment Kirsten Brosbøl
EU European Green Capital Dinner at The Confederation of Danish Industry (DI) with speakers such as George Ferguson, the Mayor of Bristol
Keynote Speaker at Eleventh International Conference on Environmental, Cultural, Economic & Social Sustainability – with over 300 participants from 69 different countries
Panel debate on food waste at Copenhagen Food Fair 2015
Honors and Awards
2008 - Cosmopolitan Fun Fearless Female Award Nominee
2009 - Danish Climate Championship Award Nominee
2010 - Winner of Your Sorting waste prevention Campaign competition
2011 - Winner of Junior Chamber International Denmark's The Outstanding Young Person Award. Former recipients of the award count prominent people as Bjørn Lomborg, Caroline Wozniacki, Lene Espersen, Ole Bornedal, Outlandish, Christian Stadil, Martin Lindstrom, Jason Watt and Søren Holmgren
2011 - National Danish Winner of Gourmand World Cookbook Awards in the category of Best Sustainable Food Book
2012 - Winner of shared second place in Gourmand World Cookbook Awards in the category of Best Sustainable Food Book in the World
2012 - Selina Juul on ALT for damerne magazine's list of most remarkable women in 2012. Some of the other women on the list are names such as Danish MP Ellen Trane Nørby and Caroline Wozniacki, world acknowledged tennis player
2012 - Selina Juul on FEMINA magazine's list of FEMINA 100 Gold Women 2012. Some of the other women on the list are names such as Prime Minister of Denmark Helle Thorning-Schmidt, Deputy Prime Minister of Denmark Margrethe Vestager and MEP and European Commissioner for Climate Action Connie Hedegaard
2013 - Recipient of Cross of Merit Pro Utilitate Hominum of Sovereign Order of Saint John of Jerusalem, Knights Hospitaller
2013 - Winner of mad+medier 2013 Award in category "Food communication for businesses and organizations"
2013 - Selina Juul on ALT for damerne magazine's list of influential women - among Professor Bente Klarlund and Columnist Anne Sophia Hermansen
2013 - Stop Wasting Food Movement (Stop Spild Af Mad) is Winner of Highly Commended Zero Waste Award, Zero Waste Awards
2013 - Copenhagen Municipality's Voluntary Day Award Nominee in category "Copenhagen Volunteer of the Year"
2013 - Stop Wasting Food Movement (Stop Spild Af Mad) is Copenhagen Municipality's Voluntary Day Award Nominee in category "Partnership of the Year" - Stop Wasting Food and The Danish Home Guard
2013 - Stop Wasting Food Movement (Stop Spild Af Mad) is CSR AWARDS 2013 Winner of CSR AWARDS 2013 in category "CSR Partnership Prize" - Stop Wasting Food and REMA 1000
2013 - Stop Wasting Food Movement (Stop Spild Af Mad) is 3rd Prize Winner of Communicating the Obvious
2013 - Stop Wasting Food Movement (Stop Spild Af Mad) and Selina Juul are recipients of The Danish Social Democrats' environmental Award, Svend Auken Prize, allotted to people who have done something extraordinary for climate and the environment. The award was presented by the Prime Minister of Denmark Helle Thorning-Schmidt. Former recipients of the Prize count European Commissioner Margot Wallström, Secretary-General of WWF Denmark Gitte Seeberg and Grundfos' CEO Niels Due Jensen
2013 - Winner of Nordic Council Nature and Environment Prize 2013
2013 - Recipient of ALT for damerne magazine's Women Prize (ALT for damernes Kvindepris 2013), which was instituted in 1983 to honor women who have made a remarkable personal effort. Former recipients of the Prize count Prime Minister of Denmark Helle Thorning-Schmidt and H.R.H. Mary, The Crown Princess of Denmark
2014 - Selina Juul on the Think Tank Monday Morning's list of the most remarkable Leaders in 2013 - others on the list are names such as Barack Obama, Angela Merkel, Edward Snowden, Jeff Bezos, Malala Yousafzai, Ida Auken, Christine Antorini, Peder Tuborgh and Anders Eldrup
2014 – Winner of Dane of the Year (Årets Dansker) title by the Danish national newspaper Berlingske – among the Nominees were names such as European Commissioner Margrethe Vestager, Member of the boards of the A.P. Møller and Chastine Mc-Kinney Møller Foundation and the A.P. Møller Relief Foundation Ane Mærsk Mc-Kinney Uggla, Danish top chef and co-owner of the Michelin star restaurant Noma René Redzepi, CEO of the Lego Group Jørgen Vig Knudstorp and Academy Award Winner Anders Walther
2015 – Stop Wasting Food Movement (Stop Spild Af Mad) and Roskilde Festival are winners of Green Operations Award at Festival Awards Europe